As a business owner, you may wonder how you can grow your business and increase your plumbing business profits. Specifically, the plumbing industry is an ever-growing industry that is an integral part of modern-day life. Today, we will leak a few ideas to help you improve your company’s revenue.
Provide Quality Plumbing Services
Providing reputable, cost-efficient plumbing services to your customers will keep them returning for more and make them more likely to recommend your company to family, friends, and colleagues. Investing in experienced employees and training employees on the latest training and certifications will ensure that your company is providing the best quality work.
Offer Excellent Customer Service
Customer relations are an integral aspect of any successful business. After all, as said before, happy customers are more likely to recommend your plumbing services and leave positive reviews if they feel taken care of. Here are some tips for providing excellent customer service.
- Be polite and genuinely respectful to customers.
- Provide transparent and transparent pricing structures so there are no surprises.
- Offer a service and equipment guarantee.
- Respond to customer service requests and inquiries promptly.
- Follow up with customers after the plumbing service is done to ensure satisfaction.
Upsell to existing customers
The simplest and most effective way to increase plumbing business profits is to sell more services to existing customers.
It’s an excellent idea to collect customers’ information, such as email addresses and phone numbers. That way, you can keep in touch with them and offer regularly scheduled maintenance work on their plumbing system.
There are many free marketing tools online that make sending emails out to clients a breeze and minimal work for you. MailChimp is one of the most popular and allows you to list up to 2,000 customers at no cost.
Some ideas for content to include in these are:
- Discounts towards future services.
- Reminders about routine maintenance checks and servicing.
- Ideas to save your customers money. Such as water-saving solutions or an eco-friendly water heater. You can even give them examples of other customers who saved money by having cost-effective equipment installed.
- Educate your customers on what practices they can do to reduce the cost of their water bill.
Develop a Strong Online Presence
The internet is where it’s at for marketing your business and attracting new clients and potential clients. Here are a few ideas to help boost your online presence and take your business and, hopefully, sales to the next level.
Create a professional website that is easy to navigate and showcases your business, not to mention features like built-in scheduling for repairs and equipment installs.
Utilize free resources like Google and Yelp by providing detailed information about your business and encouraging current customers to leave reviews. Also, putting a Google Map embedded on your website where your physical business is is an excellent idea for showing up higher in the search engine for local plumbing businesses.
Optimize your website to appear in search engine results.
Use social media platforms such as Facebook, Instagram, or X (formerly Twitter) to consistently engage with current and potential customers and showcase your services or provide other helpful, relevant content.
Optimize scheduling to meet your business needs
In this day and age, time is money, and the easier it is for customers to schedule appointments and service requests, the more money your company stands to make. Apps like ServiceWorks offer a built-in online scheduling app that makes it easy for customers to book an appointment to fix their equipment. ServiceWorks even has a built-in route optimization feature that enables your workers to save time and money when planning what job they will do for the day.
Why invoice the old-fashioned way when you can send invoices out automatically as soon as the job is complete? Apps like ServiceWorks offer helpful features like automatic invoicing after the job is finished with the click of a button. Not to mention all the trees, money, and paper you’ll save.
ServiceWorks also offers electronic filing of customer information, such as telephone numbers, addresses, and equipment, but also keeps track of maintenance due and more. It’s a win-win for everyone.
Improving your plumbing business profits is an ongoing, multi-faceted process. It requires a little extra legwork initially, but the payoff is less work for you, the owner, and more plumbing business profits. Apps like ServiceWorks can help with everything you need to run your business successfully, so you’re not just throwing money down the drain. ServiceWorks features convenient invoicing, route optimization, online scheduling features, client information storage, and more. Best of all, it provides a risk-free 14-day trial. Why not try it today?