The key to any successful business is not just in the quality of work and the value of the services offered but also in how well-promoted a business is. Sometimes, how you market is the difference between a business that can grow and one that does not. Today, we will look at the best ideas to market a plumbing service right now.
Utilize the Resources at Your Fingertips
Get a leg up on the competition by creating a solid online presence. Social media is a nearly perfect tool for marketing a plumbing service. With so many platforms, how economical it is, and a primarily user-friendly interface, there is no reason not to take advantage of all the World Wide Web offers. Best of all, this is right at your fingertips. Let’s look at some of these platforms and some strategies for using them to market a plumbing service.
Did you know you can create a free business page on the established and worldwide platforms of Google Business and Yelp? Well, you can, and this can significantly improve the odds of acquiring new customers, especially if your current ones leave positive reviews on Google or Yelp; more on customer satisfaction and reviews in the next section.
Not only these websites but creating listings and encouraging clients to leave reviews on websites such as Thumbtack, Angi, HomeAdvisor, etc. can be very beneficial for your plumbing business.
Creating a Facebook, Instagram, and Twitter (now “X”) business page costs nothing except time. Facebook is widely used among the most popular for businesses and adults. Save time and energy by linking these platforms and posting to your Instagram, which in turn posts it to your Facebook and X (formerly Twitter) accounts.
How to best use social media and to market a plumbing service:
- Consistency is key. Customers associate regularity with dependableness, which makes posting regularly a good idea. For example, posting every day and then not posting for a couple of weeks doesn’t make one’s business look dependable. So, if you can’t commit to posting regularly, you might consider hiring a VA (virtual assistant).
- Use hashtags and keywords. Such as plumbing, plumber, plumbing service, faucet, drain, or other related words. You may include your company name or the city, such as Columbus Plumbing Service. When you use hashtags, words usually two or more words, like “plumbing service,” are presented as #plumbingservice.
- Keep business posts simple and to the point. Customers and potential customers don’t have the time or energy to go through irrelevant content.
Here are a few ways to foster client satisfaction:
Offering pensive and timely responses to existing and potential customers is a beautiful way to make your customers feel appreciated and important, and who doesn’t love to feel important?
Taking time to correspond with your clients and ask for feedback is great, but continue to take it to the next level by reviewing feedback and implementing changes as needed.
Interact with your fan base on social media. Reply to comments and messages, and follow those people back. After all, you have nothing to lose and everything to gain.
Encourage reviews on Google, Yelp, Facebook, and your website. One way to cultivate reviews is to offer perks, such as a gift or coupon for a future service for leaving a review or referring new customers. Be sure to respond to neutral or negative reviews with the same professionalism and dedication to customer satisfaction as positive reviews. Software programs like ServiceWorks can help with customer satisfaction by keeping track of appointments, allowing customers to schedule their appointments online, and following up on customers with surveys.
While it may seem a bit old-fashioned, there is nothing wrong with going door-to-door in the area you serve, placing brochures or flyers on residential doors, or reaching out to local businesses, apartment complexes, or retirement communities to market your plumbing service and potentially gain new business. You may get even more traffic with word of mouth.
Don’t underestimate the power of advertising on your work vehicle with a striking graphic (make sure you’re a courteous driver!), ads in newspapers and magazines or online, and on the radio.
This can also involve community endeavors, like involvement in things you believe in, such as helping AmVets or an animal shelter. It can get you in touch with some possible new opportunities, create a strong network, and make you feel good about your work. In addition, regularly attending local events and meetings and getting to know the community you serve can build trust and relationships with potential clients and strengthen the existing ones.
Successful Marketing is More Than Just a Pipe Dream
Now that you have some fresh ideas to take your plumbing business to the next level. Let’s do a brief overview of the best practices to market a plumbing service:
- Utilize online marketing. Listings on Google Business, Yelp, Thumbtack, Angi, etc.
- Encourage reviews and referrals. Offer incentives and reach out to customers directly. Keep in mind that apps like ServiceWorks offer features such as online client scheduling and have the capacity to automatically send out customer satisfaction surveys, which makes it a no-brainer. Best of all, there is a risk-free 14-day free trial.
- Use social media to your advantage. Facebook, Instagram, X, TikTok, etc.
- Don’t discount old-fashioned marketing. Use tactics such as flyers, print ads, billboards, graphics on cars, etc. Be sure to hit businesses and residential buildings in your area; you never know who needs a plumber.
- Network locally by getting involved in your community. Doing charity work, sponsoring events or local Little League teams, etc. are all excellent ways to build trust with the community, meet potential clients, and get involved in something worthwhile.