Bringing in more customers is the biggest challenge for any small business. And in this digital age, it’s essential to use the right tools and strategies to market your business.
Here are seven of the best ideas for marketing your local locksmith business that can help you attract more customers:
List your Locksmith business with Google and Yelp
With Google My Business, for example, you’ll be able to create a free business profile that will appear whenever local customers search for locksmiths in their area. Setting up an account also offers the potential of being featured in local services ads and other sponsored content across Google properties, including Maps, Ads, and more.
Similarly, registering your locksmith business with Yelp lets customers find helpful reviews about your services along with any information you want to provide. You may also be eligible for certain features, such as recommended badges or discounts that can help boost your presence in the marketplace.
Add your business to online marketplaces
These sites list local businesses such as yours, allowing you to showcase your reviews, services offered, and more—allowing customers to make an informed decision before selecting a service provider.
Attend home shows
Home shows can be a great way to get the word out about your services, learn about industry trends, grow your contact network, generate new leads, and get face time with potential customers.
Home shows also provide a unique chance to interact directly with potential clients like landlords, realtors, and business owners. Walk around the event handing out your business card to the exhibitors, and talk with them to learn what their needs and preferences are so that you can better tailor your offerings. You can establish yourself as the ‘go-to’ professional in your area.
Home shows give you a means of staying up to date with trends and changes in the market while making meaningful connections with people who might be looking for your expertise.
Invest in online marketing tools
Investing in online marketing tools is one of the best ways to grow your business. After all, the web is where most customers will go first when they need a locksmith.
This includes creating and optimizing a website, setting up a blog to serve as a platform for informative content, using social media accounts to build relationships with current and potential customers, and advertising through search engine results.
All these tools offer tremendous potential when used strategically as part of an overall digital marketing plan. They’re an effective way of expanding visibility and improving brand recognition opportunities.
If you use ServiceWorks software, you can easily set up an online ordering system that lets your customers schedule their own appointments. ServiceWorks will also optimize your staff scheduling and route planning, let you accept credit card payments, and provide powerful analytics tools to help you gain better insights into your customer base.
Use your vehicles as rolling billboards
Think of the vehicles in your fleet as advertisement platforms. Have them wrapped with vinyl decals featuring your logo, services, tagline, and contact info to create a powerful branding tool that will put your name in front of more people on the road.
Vehicle wrap advertising is one of the most cost-effective ways to increase your brand awareness locally. As any locksmith knows, customers are more likely to choose you from a search results list if they recognize your branding.
So why not turn your vehicles into rolling billboards and get more customers calling?
Develop relationships in your community
Developing relationships within your community is essential to growing your local locksmith business.
You can build relationships by joining your local Chamber of Commerce, sponsoring a kids’ sports team, or getting involved with charity campaigns and causes you care about. These are great ways to network and build relationships with local businesses and residents.
By getting involved in the community, you will build trust with potential customers and establish yourself as an expert in the field. People will likely turn to you first when they need a locksmith.
Give away home security tips
It is beneficial to grow your local locksmith business by sharing home security tips and advice on social media platforms like Twitter and Facebook or even starting a home security blog.
By having a presence on these outlets, you can provide helpful advice to help individuals protect themselves from potential threats. For example, offer advice such as routinely checking locks, installing outdoor lighting around the perimeter of your property, making sure all doors are well-lit at night, keeping windows shut when no one is home, etc.
These tips help people feel empowered to keep themselves safe in their homes and create an effective way to grow awareness of the benefits that hiring a professional locksmith can bring.
Always add contact information to your posts so that people know how to find out more about your services.
Wrapping it up
Keep these seven ideas in mind if you want to attract more customers and grow your locksmithing business.
And if you’re looking for an online marketing tool to help you manage your business and scale it quickly, try ServiceWorks software. It’s free to try; no credit card needed. So give it a shot today and see how it can help your business succeed!