In today’s digital age, it’s more important than ever for businesses to have a strong online presence. If potential customers can’t find you online, they’ll take their business elsewhere. That’s why it’s crucial to invest time and resources into marketing your HVAC business online.
Of course, it’s still vital for a local business to be grounded in the community as well — and well-networked. That’s why the best ways to market your HVAC business include community-building as well as online options.
List on Google and Yelp
For local HVAC businesses, one of the most important marketing moves is to list your business on Google My Business and claim your listing on Yelp. This gives potential customers an easy way to find you, plus it can help expand your market.
Listing your local HVAC business on Google puts you in control of how you show up in search results. You can include updated hours, photos, and a description of why customers should choose you — even create special offers and coupons.
Claiming your Yelp listing is also an easy way to get your business in front of more customers. You can respond to reviews, gain insights into customer experience and showcase your services.
Platforms like Angi, Thumbtack, and HomeAdvisor are great ways to connect with potential customers who are actively searching for local HVAC services. Creating a profile on these sites and keeping it up-to-date with your latest contact information, special offers, and customer reviews will help you attract new business.
Use Online Marketing Tools:
Website optimization and search engine optimization are key when it comes to expanding your business’s visibility online.
Create pages on your website (or hire a pro to create them) that target the keywords your customers will search for — always including your community name. For example:
- Furnace service in Springfield, IL
- Air conditioning repair in San Jose, CA
- Install central air in Beaumont, GA
- Air conditioner tuneup in the DFW area
Making sure your website is user-friendly and appears high in search engine results will help potential customers find you when they’re searching for HVAC services in their area.
Attend Home Shows
Home shows are excellent networking opportunities that can help you reach new customers and stay up-to-date on industry trends. Attend as many shows as you can and be sure to have plenty of business cards on hand to pass out to potential customers. This is the perfect place to promote maintenance packages to attract new clients.
Home shows are also a great place to connect and network with other service providers. Grab a handful of your business cards and walk around the show chatting with the other exhibitors – you never know who could offer you a referral in the future.
Invest in Online Marketing
Investing in online marketing is one of the most effective ways to reach more customers via the web. For example, Google and Facebook advertising can put your name in front of local homeowners for a low monthly budget — and you can set up your campaign so you only pay for people who actually click on your ad and visit your website.
If you don’t have time to learn the ins and outs of online advertising, a reputable digital marketing agency will help you create targeted campaigns that are designed to reach your ideal customer base.
Build Relationships in your Community
An excellent way to expand your visibility is by building relationships within the communities you serve. This can be done by attending local networking events, sponsoring community initiatives, or hosting events at your place of business.
Some ideas include:
- Join your local Chamber of Commerce
- Sponsor a kids sports team
- Serve on a school board
- Volunteer at local charities
- Join the board of a local organization
- Create a food drive or animal shelter fundraiser
By connecting with your target audience in a non-salesy way, you can gain trust and credibility for your business — and build relationships that last.
Get Involved with Local Media
Another great way to get your business’s name out there is by working with local media outlets. Whether it’s being featured in a newspaper article or being interviewed on a local TV or radio show, any exposure is good exposure when you’re trying to grow your business.
Here are some ideas for connecting with local media:
- Pitch a story about how to prepare your HVAC system for the coming weather
- Send out press releases about your charity work
- Email local media outlets and let them know you’re available for interviews about topics like preparing for severe weather or saving money on your heating bill
Finally, don’t forget the power of social media! Platforms like Facebook, Twitter, and Instagram are great tools for connecting with potential and existing customers alike. By regularly posting relevant content, participating in conversations, and sharing special offers, you can encourage people to do business with you again and again.
As your business grows, you need software and systems that can help you keep up with demand and continue to offer the same great service. ServiceWorks is an affordably-priced solution that lets you offer online scheduling to your customers, optimizes your routes and schedules for you, keeps you in tight communication with your field staff, and even processes credit cards for you. Check it out for free — no credit card required!