You started your maid service with some core customers, but it’s now time to level up by attracting new customers. So today, we will look at some ideas to market your maid service to attract new business and clean up on the earnings.
Take a Local Approach
There’s no shame in scouring the areas you serve, placing a brochure or flyer for maid services on the door, or reaching out to local apartment and retirement communities to market your maid service and gain some potentially new business. You may get even more interaction with word of mouth.
Remember to underestimate the power of old-fashioned advertising on vehicles, newspapers and magazines, and radio. This can also involve community endeavors, which brings us to the next idea…
Foster growth and help build a strong community and grow your business. Involvement in things you believe in, such as local Special Olympics or an animal shelter, can get you in touch with some possible new companies, create a strong network, and make you feel good about your work. In addition, regularly attending local events and meetings and getting to know the community you are serving can build trust and relationships with potential clients and fortify the existing ones.
Motivate People to Learn why a Maid Service is Beneficial for Them
It’s no secret this day and age as a whole, people are busier than ever, and maid service is often seen as a luxury, but in reality, it can provide these benefits to your clients:
- It frees up additional time for other essential things.
- It helps keep living spaces free of allergens with regular dusting and cleaning.
- A clean room fosters a better mental and emotional state.
- Peace of mind knowing it’s one less thing on the never-ending to-do list of life.
Cultivate a Strong Online Presence
Sweep the competition by creating a solid online presence. We all know social media is an excellent and economical tool for marketing businesses, including your maid service. There are many platforms to choose from, and it’s reasonably straightforward. Let’s look at some of these platforms and some tips for using them to market your maid service.
You can create a free business page on the established and worldwide platforms of Google and Yelp. Well, you can, and this can significantly improve your chances of getting new clients, especially if your current customers are leaving positive reviews; more on this in the next section.
Facebook is among the most popular for businesses and adults. Creating a Facebook, Instagram, and Twitter business page costs nothing except time. You can save time and energy by linking these platforms and posting to your Instagram, which in turn posts it to your Facebook and Twitter accounts. How efficient!
Tips for effectively using social media to market your maid service:
- Be consistent in posting. Since customers associate regularity with reliability, posting on a regular basis is a good idea. For example, posting several times a week and then not posting for a month doesn’t make one’s business look reliable.
- Use hashtags and keywords like maid, maid service, and cleaning service. You may include your company name or the city, such as Seattle maid service. When you use hashtags, words usually two words, like “maid service,” are presented as #maidservice.
- Keep business posts simple and to the point. Customers and potential customers don’t have the time or energy to go through a bunch of irrelevant content.
Here are a few ways to cultivate customer satisfaction:
- Offer thoughtful and prompt responses to existing and potential customers.
- Take time to communicate with your customers and request feedback.
- Engage with your public on social media.
- Encourage reviews on Google, Yelp, Facebook, and your website.
One way to encourage reviews is to offer an incentive, such as a discount on their next service. Handle neutral or negative thoughts with the same politeness and dedication to customer satisfaction as positive reviews. Software programs like ServiceWorks can help with customer satisfaction by keeping track of appointments and data and following up on customers with surveys.
Consider offering an incentive program when clients refer others who become clients; they get a discount or credit to their account for future maid services.
Marketing your Maid Service is in the Bag
Now you have soaked up the tools to market your maid service like a sponge, let’s recap what we talked about:
- Old Fashioned Marketing
- Community Involvement
- Engaging People with why it’s a benefit for them to hire your service
- Online Presence
- Customer Satisfaction
Hopefully, these ideas have you headed in the right direction toward growth and new opportunity. With all the business you’ll be getting, having software programs like ServiceWorks to help do scheduling, route optimization, keeping track of client info, and more can be helpful. Best of all, there is a 14-day risk-free trial, so hit that link and try it out today; you’ll be glad you did.