As a small business, bringing in more customers is a neverending challenge. So how can you create effective ongoing marketing strategies without spending a ton of money on ads?
Here are six great ideas to help market your local electrical business and attract more customers:
Invest in online marketing tools
Having an online presence is crucial for businesses in the 21st century—the internet is where most customers will head first when they want to find a local electrician.
Website creation and optimization, blogs that act as a platform for informative content, social media accounts to connect with customers or potential customers, and advertising through search engine results are all staples of digital marketing.
All these tools offer tremendous potential when used strategically as part of an overall digital marketing plan. They’re an effective way of expanding visibility and improving brand recognition opportunities.
If you use ServiceWorks software, you can easily set up an online ordering system that lets your customers schedule their own appointments. In addition, ServiceWorks will optimize your staff scheduling and route planning, let you accept credit card payments, and provide powerful analytics tools to help you understand your customer base.
Claim the Google and Yelp listings for your electrical business
Start expanding your customer base and gaining greater visibility by listing yourself with Google My Business and Yelp.
Google My Business is an excellent way to increase your business’s exposure locally. Customers will be able to find your profile when they search for electricians in the area, and you also have the potential to be featured in local services ads and other sponsored content across Google properties.
In the same vein, if you register your electrical business on Yelp, then customers can easily find positive reviews about your business as well as any additional information you want to make available. Plus, registering may also make you eligible for some pretty sweet extras, like featured badges or discounts that’ll help increase your presence in the market.
Add your electrical business to online marketplaces
Sites like Angi, Thumbtack, and HomeAdvisor are great ways to increase your visibility and connect with customers looking for electrical services in their area.
These sites list local businesses such as yours, allowing you to showcase your reviews, services offered, and more—giving customers the ability to make an informed decision before choosing a service provider.
Attend home shows
Home shows provide an opportunity for you to advertise your services, discover new trends, expand your network of contacts, and create fresh leads–all while getting quality time with potential customers.
Trade shows provide an opportunity to network directly with landlords, realtors, and business owners. Walk the event and hand your business cards to the other exhibitors. Start a conversation and learn more about their needs and wants. This way, you can better adjust what you have to offer them. By focusing on their needs, you can develop services, packages, and promotions they can’t resist.
Home shows allow you to stay informed about developments and market changes while networking with potential clients.
Turn Your Trucks into Moving Ads
Your fleet vehicles are basically driving billboards. By wrapping them in vinyl decals with your logo, services, tagline, and contact info, you’ll create a mobile marketing tool to help increase brand awareness.
Vehicle wrap advertising is one of the most cost-effective ways to increase brand awareness locally. As any electrician knows, customers are more likely to choose you from a search results list if they recognize your branding. So why not turn your vehicles into moving billboards and get more customers calling?
Be a community leader
If you want your electrical business to survive, let alone thrive, positive relationships within the community are a must.
You can form bonds by joining the Chamber of Commerce in your locality, sponsoring a children’s sports team, or getting involved with campaigns and charitable causes you’re passionate about. Doing any of these things is an excellent way to network and make relationships with businesses and people who live near you.
Community involvement builds trust with potential customers and cements you as an expert in your field. This way, when people need an electrician, you’re the first person they think of.
Closing Thoughts
If you want to have a booming business, keep these six ideas in mind.
And if you need an online marketing tool to help with business management and scaling, try ServiceWorks software. It’s free to try; no credit card is required. So why not give it a try today and see how ServiceWorks can help ensure the success of your business?
