Running a successful HVAC business relies on turning potential leads for your business into customers, along with keeping repeat customers. There are a variety of ways that you can grow your presence locally and gain more customers.
Get on top of Google My Business
When your customers Google “HVAC service business near me,” you want your company to be the top result. To achieve that goal, you first need to register on Google My Business (GMB).
GMB is a platform that allows you to add your business listing to Google Maps. Once you input your business information and complete your profile, your business will show up higher in search results. For that reason, GMB is one of the most important marketing tools for local businesses. Plus, it’s free.
To get the most out of your GMB account, fill out all the profile information. Include:
- Business name
- Phone number
- Description of business
- Business logo
- Photos of completed jobs and happy customers
- Website and social media pages
- A way to book instantly
Your GMB profile is usually a potential customer’s first introduction to your business. Use your profile to show them that you are capable and trustworthy.
Having a GMB listing is particularly important for HVAC service businesses that do not have their own websites. GMB is the main place that people will look for information about your services, so make sure your listing is complete.
Use your website to generate more sales
After your Google My Business listing, your website is your most important marketing tool. Your website should be well-designed, organized, and SEO-optimized.
Take some time to imagine the user experience of your site. How does your website look to outsiders? If someone lands on your website from a Google search, will they be able to immediately know what services you offer and how to contact you? Good design helps potential customers find the information they seek more quickly, leading to more sales.
SEO optimization is a huge topic, but one that you should not ignore when it comes to your website. Hire an SEO expert or learn about SEO yourself so that you can drive traffic to your site.
Ultimately, the content of your website’s blog is what attracts visitors. Write about topics that interest your potential customers, such as “Top 5 A/C Troubleshooting Tips.” After clicking on your article in Google and landing on your website, readers will be more likely to book your services.
Build trust with current and future clients
A great website and a complete Google My Business profile make your HVAC service business look trustworthy to potential customers. But, there are other ways to build trust, as well.
Actively respond to customer reviews. When someone leaves a positive review, respond positively. When someone leaves a negative review, ask questions and see if you can help resolve the issue. You might be able to keep a current customer from leaving. Plus, future clients will look at those reviews when deciding whether to hire you.
Be present on social media. On your business’s Facebook, Instagram, and Twitter pages, you can interact with customers more casually. Share valuable information about HVAC maintenance and repair. Answer people’s questions. It’ll be obvious how much you care about your work and your customers, and the references will come pouring in.
Respond promptly to customer inquiries. The people seeking out your services probably feel stressed. Maybe their heating stopped working in the middle of a cold winter. By responding quickly, you show them that they can trust you to get the job done as soon as possible.
Invest in local advertisements
Paid advertisements on Google and Facebook can be a huge help. When you set up these digital ads, you can target them to your particular service area. Then, you can make them even more specialized by inputting other characteristics of your ideal customer. These ads ensure that the right people—the people who are most likely to spend money—are finding you.
You can also use these ads to learn more about your potential clients. On your ads management page, you’ll see how long someone stays on your website after clicking on an ad. This information can tell you how well your website is doing at attracting customers.
Connect with other businesses in your community
Becoming more well-known in your community will help you get more clients. But, beyond that, there are ways to partner with other local businesses for the benefit of both parties.
Perhaps you are sometimes hired by a property management company. You could offer that company a reduced price for your services if they commit to hiring you for a large number of properties.
Think also about companies that provide related, but not identical, services. An insulation business might be a good one for your HVAC service business to partner with. Once you establish a good relationship with the business owner, you can trade referrals, leading to more customers for both businesses.
These marketing ideas may be just what you need to get more clients for your HVAC business. But with more clients come more estimations, scheduling, route planning, and invoicing. Don’t let these details take over your business. An all-in-one platform like ServiceWorks handles these tasks for you, so you can focus on serving your customers. You can try ServiceWorks for free for 14 days, no credit card required.