As a plumbing business owner, you know that growth is essential to your success. You need to constantly be looking for new ways to expand and reach more customers, as well as improve your business from the inside out.
Creating and managing growth is challenging for all businesses, but these 10 tips are specific to a local field service business like plumbing.
1) Use your Google My Business page
Your Google My Business page is a powerful tool that you can use to reach more customers. Make sure to complete all of the information, including your business hours, location, and description. You should also add photos of your work so potential customers can see what you do. Be sure to link your page to your website and social media, and post new offers, photos, and information a few times each month.
2) Get involved with your community
One great way to reach more people is to get involved with your local community. You can attend events, sponsor a team or charity, or host a workshop at your shop. By getting involved, you’ll not only raise awareness about your business, but you’ll also build goodwill and create a positive reputation for yourself.
3) Use social media to reach more people.
Social media is a great way to connect with potential customers and promote your business. Make sure to create profiles for your business on all of the major platforms, and post regular content that is relevant to your target audience. You can also run ads on social media to reach even more people.
4) Claim your Yelp listing
Another place to publicize yourself for free is Yelp. 97% of Yelp users are ready to buy, so it’s definitely worth claiming your business listing and filling it out with photos, your hours, a description of your services, and more.
5) Hack your efficiency
As you grow, you’ll need to create the most efficient routes, schedules, inventory tracking, and client communication systems. The #1 hack for this is to automate it all with ServiceWorks software. It’ll keep you from making costly mistakes, and could save you from having to hire office staff as you grow. Best of all, you can try it free for two weeks.
6) Add online scheduling to your site.
By adding booking to your website, you’ll be able to take appointments 24 hours a day, even when you’re not in the office. It’s also a great way to reduce no-shows. ServiceWorks includes an online booking feature for your site, along with its other features.
7) Keep training your staff
Your employees are the face of your business, so it’s important to train them well. In addition to keeping up with local building codes and plumbing innovations, they need to know how to deal with customers. Ongoing training for your team is one of the best investments you can make in your growing business.
8) Hit local events
If you’re not already setting up a booth at local home shows and other events, you’re missing out on a great opportunity to reach potential customers. These events are a perfect place to impress new people — have your most personable and outgoing team members work the booth. Consider having some useful ad novelties to hand out. Refrigerator magnets and chip clips will keep your name and number in front of a potential client.
9) Try content marketing
Content marketing is a great way to attract potential customers to your website. By creating blog posts, youtube clips, and other content that is relevant to your target audience, you’ll be able to reach more people and build trust with potential customers. Giving away some tips on how to solve simple plumbing problems will win you friends and showcase your expertise.
10) Join your local chamber or networking group
Another way to get your name out there and meet potential customers is to join your local chamber of commerce or networking group. This is a great opportunity to network with other business owners and make connections with both builders and homeowners that could lead to more business and referrals down the line. By following these tips, you’ll be well on your way to growing your plumbing business. And with ServiceWorks software, you’ll have the tools you need to make your business even more successful. Try it free for two weeks and see for yourself how helpful it can be!